Cheaper ads, better ROI and AI at the heart of everything, but the metaverse still the ‘long-term play’ for Meta

It’s been what some would consider a year to forget for Meta, as the harsh reality of its metaverse investment bit, with two rounds of job cuts capping things out. Yet things are on the up, with audience numbers and engagement figures across its platforms giving the tech giant’s Naomi Shepherd and Carolyn Bollaci a spring in their step.

Shepherd, director in Meta’s Global Business Group said in the realm of the platform’s performance for advertisers, things are “super healthy”.

Bollaci [left] and Shepherd [right] on this week’s Mumbrellacast