Chris Maxwell launches Lution, partners with Nick Garrett and multiple foundation clients

January 27, 2021 7:49

Former CUB marketing director Chris Maxwell has launched a new business called Lution with former Clemenger BBDO CEO Nick Garrett, US-based former CMO of Walgreens Boots Alliance, Andy Gibson, and founder of Present Company, Marty Wirth also involved.

Lution founder and managing director Chris Maxwell

Lution aims to help brands plan and implement an in-house agency to bring core digital, marketing and media capabilities closer to the business. Maxwell is the founder and MD while Garrett takes the role of creative leadership, Gibson heads up the brand and CMO advisory and Wirth looks over strategy and growth.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.