Clubhouse could be the next big thing in social media
Suzie Shaw, managing director at We Are Social, ponders whether the newcomer on the social networking scene could become a big player.
You might have heard about the ambitious newcomer in the social space, Clubhouse, and thought “do we really need another social network?” Well, as Australians now spend a third of their time online using social media and are early movers with newer platforms like TikTok and Twitch*, it looks like there definitely is an appetite for what’s next.
Clubhouse is a new interest-based social network, with a unique twist: it is entirely focused on real-time audio and, unlike other platforms, doesn’t feature any text, images or videos. They define the app as “a space for casual, drop-in audio conversations” about topics users are passionate about. By joining ‘rooms’ created around interests, members can tune into conversations with strangers from around the world about common interests, expand their network, and have impromptu, serendipitous hangouts with thought leaders and celebrities. Right now, the app is still in beta, only available for iOS devices, and invite-only, which seems to be driving its frenzied rate of recruitment.
