CMOpinion: The two types of marketers in a COVID world
In her first regular Mumbrella column, Optus’ head of marketing – CMO Melissa Hopkins suggests embracing Australia’s strong COVID position in order to pursue risk and opportunity.
We really do live in the lucky country and I firmly believe how we have navigated the last 12 months has reinforced this. Our patriotism and indeed statism is at an all time high. Our little bubble of an economy has on the whole been unaffected (not discounting the massive hit for the tourism or hospitality industries). Europe and the US would be rejoicing with the low level of COVID cases.
Weekends for the most part are spent maskless, as we have been able to indulge in a lifestyle very similar to that pre-COVID. Our favourite local restaurants, bars and brunch spots certainly missed us, but not as much as we missed them. It’s liberating to wander down the streets, seeing families, friends and even colleagues congregating together once again all wearing vibrant smiles that really do cement the feeling we are living in a protected bubble in our special corner of the world.
