CMOpinion: who’s on your personal board of advisors?
In her regular Mumbrella column, Optus’ head of marketing – CMO Melissa Hopkins urges marketers to look to and curate their support network in moments big and small.
One of the greatest tools a CMO can have is their very own board of advisors.
This board is rather informal with no quarterly board meetings, no money passed, no pre-reads or directorial responsibilities – in fact, I am not sure the members currently even know that they are part of my board of advisors.
