Commonwealth Games drove April’s ‘perfect advertising storm’, SMI claims

June 1, 2018 5:00

The Commonwealth Games drove advertising spend in April with metropolitan TV seeing 15% growth over last year’s figures, the Standard Media Index reported today.

Along with the terrestrial TV surge, Seven’s online streaming of the games also saw digital video spending grow 54% over the previous year, driving the month’s total ad spend up 6% to $586.5bn.

SMI cofounder, Jane Ratcliffe: “We really are seeing a perfect advertising storm with the Commonwealth Games”

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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