Ad Standards Board dismisses complaints against HIV prevention campaign; Myer; dead horse mobile billboard; and Wicked Campers
The Ad Standards Board (ASB) has dismissed complaints arguing a HIV prevention campaign which saw an 18m tall pink condom erected over Sydney’s Hyde Park Obelisk was “inappropriate” and “offensive”, as well as dismissing complaints against Myer’s brand campaign, a dead horse mobile billboard, and a Wicked Campers slogan.
The ASB ruled the HIV prevention campaign was not sexualised or inappropriate for a broad audience including children.
Complaints to the Ad Standards Board (ASB) argued it was inappropriate to have an “oversized large sex object shown in public where thousands of underage children cross the park to head to school”.
horse billboard: good ad, arresting, communicates well, important issue, don’t necessarily agree with the premise but i’m glad it ran.
AIDS condom: tacky, lazy, idea shouldn’t have made it past the brainstorming session, complaints/concerns about age appropriate presentation have some validity.
myer tvc: perfectly ok, some people will complain about anything
just my 2 cents on these ads, always enjoy the ASB resports
The irony is that ‘the obelisk’ was originally a sewer ventilation shaft to get rid of noxious gases (currently it vents just stormwater), while a condom is designed to let no fluids out.
I actually thought the ACON campaign was quite clever. To those who say that kids shouldn’t be exposed to these sorts of things – perhaps this is why we’re seeing increased in HIV infection for the first time in years: a lack of education.
It astounds that some people can’t fathom being thin. That to be thin means you are in need of medical care.
A 12 year old hasn’t had “the chat”??
Jesus wept.
The horse billboard was prescient given the 2dead horses at Melb Cup.
ACON campaigns through the years have been original and good. I don’t find the red condom image offensive but I do think it’s tacky, and possibly the weakest idea they’ve had since the 1980s.