Conversant Media partners with I Fucking Love Science as it relaunches Techly
Digital media company Conversant Media has relaunched its lifestyle and technology masthead Techly.com.au, partnering with US-based website I Fucking Love Science, Mumbrella can reveal.
The partnership will see Conversant Media commercial IFL Science’s business in Australia and New Zealand and will allow Techly to amplify its native campaigns via IFL Science.
Speaking to Mumbrella, Zac Zavos, Conversant Media managing director, said: “Our strategy is to effectively have companion sites for our key mastheads, with Lost At E Minor we work with Bored Panda. We bring them in on key briefs where it’s a reach extension.
I have no idea WHY they ever launched Techly in the first place. The site is a lame light-on effort which almost seems like a wanna-be cool name in search of a reason to exist.
Good on you Jack, I bet conversant are scrambling to work out why they didn’t account for your ground breaking opinions before going live.
Matt, I have DECADES of experience clocked up in the techspace and I can tell you that I have seen more than enough of these sites come and go, once publishers and individuals whip up a ‘me too’ effort in the vain hope of grabbing a few crumbs of traffic of ad revenue which spill off the table, instead of thinking smart and hard to identify a suitable niche and gun for that. Most people in the tech field also look at Techly and say the same thing, it’s a hip little ‘dotcom’-style name but a complete head-scratcher of a site.