Crazy Domains recruits Flight of the Conchords’ Rhys Darby to front re-launch campaign
Domain name, web hosting and online marketing company Crazy Domains has recruited Flight of the Conchords actor Rhys Darby to front its new campaign as it re-launches with a focus on technology, product innovation and customer service.
The campaign, created by BWM Dentsu, is focused on the company’s “affordable premium service positioning” and sees Darby cast as the crazy busy protagonist in five small business scenarios.
https://www.youtube.com/watch?v=1UQmogJgonM&feature=youtu.be
Global parent company of Crazy Domains DreamScape Networks CEO Mark Evans said in a statement: “Crazy Easy is exactly how we want our customers to think about Crazy Domains. The positioning we have developed with BWM Dentsu brings clarity to our marketing strategy, aimed primarily at small to medium business customers.
The company re-launched this month based on the insight online services need to be “Crazy Easy for Crazy Busy business owners”.
BWM Dentsu executive creative director Murray White said: “From the offset, we knew 60 per cent of small business owners (0 to 4 employees) didn’t have a website. Our read on this was that they were simply too busy to be doing the one thing that could help them the most. So we set out to create the least professional, most comedic characters possible and prove that no matter who you are, Crazy Domains makes getting online super easy.”
https://www.youtube.com/watch?v=SQS2jTPiIcE&feature=youtu.be
On casting Darby, White said: “Casting Rhys was integral to bringing the idea to life. Not only is he truly likeable onscreen, but his ability to invent characters and ad-lib on the scripts working with director, Taika Waititi, was always going to give the work a really fresh and unique feel.”
The campaign launched with a sponsorship of the Comedy Channel’s Open Slather, and three 45-second TV spots running across free-to-air.
“Rhys’s characters continue to feature throughout the campaign in pre-rolls, outdoor, and digital display. We’ve even built terrific sites for the characters using Crazy Domains’ own tools,” White said.
The campaign is running across TV, catch up TV, OOH, digital display banners and in WA on the radio.
https://youtu.be/BaRKi15melM
Credits:
- Creative Agency: BWM Dentsu
- Chief Creative Officer: Rob Belgiovane
- Executive Creative Director: Murray White
- Creative Director: Ed Carveth
- Copywriter: Jake McLennan
- Art Director: Cam McMillan
- Managing Director: Mark Watkin
- Planning Director: Susannah Stoney
- Client Services Director: Belinda Murray
- Account Director: Jana Wilkes
- Account Executive: Bridget Lane
- Senior Producer – TV/Content/Photography: Luisa Peters
- Digital Experience Director: Mikael Perhirin
- Social Media Manager: Ellison Bloomfield
- Production Company: Curious Films
- Director:Taika Waititi
- Producer: Stu Giles
- DOP: Lachlan Milne
- Post Production: Method Studios
- Executive Producer: Merrin Jensen
- Compositor: Jamie Scott
- Grade: Edel Rafferty
- Music Composition: Electric Dreams
- Sound Engineer: Flagstaff
- Audio Engineer: Paul Le Couteur
- Producers: Sal and Ceri
- Media planning and buying: Vizeum
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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