Cricket Australia promotes girls’ cricket in ‘Watch me’ campaign
Cricket Australia is encouraging young girls to play junior cricket in its latest #watchme campaign.
The ad, created by Blood UTD, aims to celebrate the confidence girls can gain from playing cricket and endorse the ambition and power young women have.
The campaign ‘#watchme play, #watchme grow’ features women and girls expressing their future aspirations while also getting involved in junior cricket.
Anthony Everard, executive general manager of events and leagues, said: “We are very excited to be rolling out such a positive, exciting, and empowering campaign supporting girls in their junior cricket journey and continuing the momentum of #wacthme.
“There has been significant growth in the number of girls playing cricket over the past few years and this campaign showcases some of the reasons why – from the confidence it can produce, to the sense of camaraderie it provides.”
David Smith, executive creative director at Blood UTD, added: “Girls who participate in sport are more confident in life. Playing a game like cricket, a game that used to be seen as a boys’ game, allows them to think: If I can do this, what else can I do? It allows them to dream, to compete, to lead, and to realise that there are no limits on their potential.”
Credits:
- Client: Cricket Australia
Marketing Manager: Kelly Jensen
National Female Participation Manager: Jane Moffat - Agency: Blood UTD
Executive Creative Director: David Smith
Client Partner: Grant Oorloff
Account Executive: Jacob de Keijzer - Production: The Producers
Executive Producer: Victoria Conners & Noelle Jones
Director: Bill Irving
DOP: Alex Serefini
1st AD: Andrew Powell
Photographer: Thom Rigney - Post-Production: Trace House
Editor: Chris Brown
Colourist: Dan Stonehouse from Crayon
Sound: Paul Baxter from Baxter Sound