Cricket Australia promotes girls’ cricket in ‘Watch me’ campaign

Cricket Australia is encouraging young girls to play junior cricket in its latest #watchme campaign.

The ad, created by Blood UTD, aims to celebrate the confidence girls can gain from playing cricket and endorse the ambition and power young women have.

The campaign ‘#watchme play, #watchme grow’ features women and girls expressing their future aspirations while also getting involved in junior cricket.

Anthony Everard, executive general manager of events and leagues, said: “We are very excited to be rolling out such a positive, exciting, and empowering campaign supporting girls in their junior cricket journey and continuing the momentum of #wacthme.

“There has been significant growth in the number of girls playing cricket over the past few years and this campaign showcases some of the reasons why – from the confidence it can produce, to the sense of camaraderie it provides.”

David Smith, executive creative director at Blood UTD, added: “Girls who participate in sport are more confident in life. Playing a game like cricket, a game that used to be seen as a boys’ game, allows them to think: If I can do this, what else can I do? It allows them to dream, to compete, to lead, and to realise that there are no limits on their potential.”


  • Client: Cricket Australia
    Marketing Manager: Kelly Jensen
    National Female Participation Manager: Jane Moffat
  • Agency: Blood UTD
    Executive Creative Director: David Smith
    Client Partner: Grant Oorloff
    Account Executive: Jacob de Keijzer
  • Production: The Producers
    Executive Producer: Victoria Conners & Noelle Jones
    Director: Bill Irving
    DOP: Alex Serefini
    1st AD: Andrew Powell
    Photographer: Thom Rigney
  • Post-Production: Trace House
    Editor: Chris Brown
    Colourist: Dan Stonehouse from Crayon
    Sound: Paul Baxter from Baxter Sound

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.