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Cricket Australia promotes girls’ cricket in ‘Watch me’ campaign

Cricket Australia is encouraging young girls to play junior cricket in its latest #watchme campaign.

The ad, created by Blood UTD, aims to celebrate the confidence girls can gain from playing cricket and endorse the ambition and power young women have.

The campaign ‘#watchme play, #watchme grow’ features women and girls expressing their future aspirations while also getting involved in junior cricket.

Anthony Everard, executive general manager of events and leagues, said: “We are very excited to be rolling out such a positive, exciting, and empowering campaign supporting girls in their junior cricket journey and continuing the momentum of #wacthme.

“There has been significant growth in the number of girls playing cricket over the past few years and this campaign showcases some of the reasons why – from the confidence it can produce, to the sense of camaraderie it provides.”

David Smith, executive creative director at Blood UTD, added: “Girls who participate in sport are more confident in life. Playing a game like cricket, a game that used to be seen as a boys’ game, allows them to think: If I can do this, what else can I do? It allows them to dream, to compete, to lead, and to realise that there are no limits on their potential.”

Credits:

  • Client: Cricket Australia
    Marketing Manager: Kelly Jensen
    National Female Participation Manager: Jane Moffat
  • Agency: Blood UTD
    Executive Creative Director: David Smith
    Client Partner: Grant Oorloff
    Account Executive: Jacob de Keijzer
  • Production: The Producers
    Executive Producer: Victoria Conners & Noelle Jones
    Director: Bill Irving
    DOP: Alex Serefini
    1st AD: Andrew Powell
    Photographer: Thom Rigney
  • Post-Production: Trace House
    Editor: Chris Brown
    Colourist: Dan Stonehouse from Crayon
    Sound: Paul Baxter from Baxter Sound
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