Devondale – advertising that works

Take a look at the picture below.

It’s Devondale Dairy Soft spread. On my kitchen table.

I’ve never bought it before.

But yesterday, I watched DDB Melbourne’s new ad for the brand. It’s directed by Tim Bullock, one of the world’s go-to directors for funny ads.

devondale spread table

And tonight, on the strength of having watched a TV ad just twice, I changed my behaviour as a consumer.

When I found myself  in the dairy aisle at Coles, I broke a habit, and turned away from the ‘hard’ butter, and bought the Devondale.

I’m not going to make the mistake of extrapolating my behaviour and coming up with a consumer trend.

But, gee, it’s a good ad, isn’t it?

Tim Burrowes



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