Take a look at the picture below.
It’s Devondale Dairy Soft spread. On my kitchen table.
I’ve never bought it before.
But yesterday, I watched DDB Melbourne’s new ad for the brand. It’s directed by Tim Bullock, one of the world’s go-to directors for funny ads.
And tonight, on the strength of having watched a TV ad just twice, I changed my behaviour as a consumer.
When I found myself in the dairy aisle at Coles, I broke a habit, and turned away from the ‘hard’ butter, and bought the Devondale.
I’m not going to make the mistake of extrapolating my behaviour and coming up with a consumer trend.
But, gee, it’s a good ad, isn’t it?