Digital disruption – what can we learn from Beyonce and Red Lobster?

In this posting from the LinkedIn Agency Influencer program, digital performance specialist Catherine Rewha argues that businesses need to be quick to hit social media to react to opportunities.

The power of social media is increasingly becoming part of the fam in the digital acquisition process. For many. For some. But not for all.

But how do we do it right? How do we get people to know about the brand and then how do we get them to like it?

Gather around and let us hark back to a time when the American seafood restaurant chain Red Lobster didn’t seize an opportunity. Let us learn from this. Let us live.

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