Distribution partnerships ‘the future’ for ABC, says new MD Michelle Guthrie

HANNAH CRAFT

July 28, 2016 12:29

The ABC’s newly-appointed managing director, Michelle Guthrie, warned this morning that the national broadcaster is not immune from the effects of digital disruption, citing new partnerships and distribution models with the likes of Netflix as potential remedies for the ABC’s funding model.

Now ABC MD Michelle Guthrie on innovation. #creativecountry pic.twitter.com/We3GHJ4v3u

— Chris Kenny (@chriskkenny) July 28, 2016

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3 COMMENTS

Big Ted 28 Jul 16

Sounds rather uninspired IMO. Distribution? That’s not a vision, it’s a short-term fix.
Might as well have had a McKinsey Exec on stage…

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Ken 29 Jul 16

There used to be a time when you could turn on the ABC and be pretty sure you were getting fiercely independent balanced news and current affairs free from political interference and threats of budget cuts – an ABC which didn’t feel the necessity to pander to any particular audience demographic – are things better now, or does Ms Guthrie not know any better?

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JG 29 Jul 16

So the AVERAGE media industry worker is “27, male, Caucasian, living in Bondi, Newtown, St Kilda or Richmond.”

Surely you mean the mode.