Don’t follow Lush, get off your ‘organic’ high horse, and start selling on social
As yet another brand gives up on its social media accounts, King Kong’s Sabri Suby argues a shift in mindset is required to truly win at social.
When Lush UK announced it was quitting its social media accounts last week, claiming it was “tired of fighting with algorithms” and didn’t want to “pay to appear” in feeds, the response from the marketing industry was mixed.
Bizarre. Social media is the best customer service tool and you have direct access to your customers. Also what about the people on Twitter over 200k followers are they not important? Do you RT others eg your customers…do you ask how they are/ post pics of behind the scenes
— Samantha Kelly (@Tweetinggoddess) April 8, 2019
Guy who makes money flogging social marketing says social marketing is a good thing.
They obviously don’t listen to GaryVee…
Sabri does, it seems, given statements like “It’s actually disgustingly simple to make money hand-over-fist on social media.”
Sharing a formula straight out of his playbook, which may work for many, sure. And easy to productise for an agency to sell.
The Shamwow is great too. It holds multiple times its weight in water and is so good that it just about sells itself.
Diving deeper below the superficial are the proper, strategic reasons that have informed Lush’s management team.