Dream partnerships: How PR agencies and brands can achieve more in the face of mounting pressures
Every public relations agency has had a nightmare client. They want everything, right now, for less money and with minimal effort. “Why aren’t we on the front page? The lead story on the news? Shouldn’t Oprah be giving our product away on her yearly special?” But there is such thing as a dream client, who works with the agency for mutual benefit. Abigail Dawson speaks to the industry to discover what it takes to form the dream team.
It’s 2017. Clients are being pushed to do braver work. Public relations agencies are often expected to deliver more services more quickly, more frequently and with more cut through. So how can these two competing pressures line up to form a dream partnership? Is there such a thing? What does it really take for a PR agency and a client to come together and get the best results?
Managing director of Magnum & Co, Aaron Crowther says “dream partnerships are forged in honesty” and the ability to be transparent and discuss the ideas which failed.
Crowther is the managing director at Magnum & Co
“Transparency is critical, especially when it comes to explaining when things haven’t hit the mark.
