DT appoint DDB Stockholm’s Jerker Fagerström as executive creative director
![Jerker-profile[1]](https://mumbrella.com.au/wp-content/uploads/2014/12/Jerker-profile1.jpg)
Full service digital agency DT has appointed DDB Stockholm managing partner Jerker Fagerström as executive creative director.
Fagerström joins the agency after more than six years with DDB Stockholm as head of strategy before a promotion to managing partner and group business director and most recently a shift to ECD and managing partner.
On the appointment DT CEO Brian Vella said: “Digital has been the back bone of DT for 18 years, which has delivered year on year double digit growth.
“However that’s not enough anymore. We need to go beyond that. It’s not about digital vs advertising either, it’s about creating truly memorable brand and customer experiences. In the connected age we believe this can only be achieved by a blend of creativity, strategy and technology, and a culture that celebrates and respects them equally.
“While we are again coming off a record year, adding Jerker’s unique and international experience adds further to our already strong offer. It’s a great step in our evolution as an agency.”
Previous to DDB Stockholm, Fagerström was the head of planning and founding partner of Saatchi & Saatchi in Sweden.
On his choice to join the agency Fagerström said: ” Our industry claims to be innovative but in fact it’s quite traditional; it likes to put people in narrow silos like being a planner, or a creative, or a technologist, but all working separately.
“But that need to define is in fact what is holding our industry back. Clients increasingly don’t care if you define yourself as a creative agency, a digital agency, or a media agency. They want to know that you can solve their business problems, which for most brands and businesses are becoming increasingly complex and intrinsically linked with technology. DT’s vision is to do just that, not just quickly fix a communications problem.
“That’s what really attracted me to DT, we both believe that if you throw creativity and technology at a true business problem, you can change the game.”
