DTDigital drops ‘digital’ from its name, relaunches as creative technology agency
STW Group digital agency DTDigital has relaunched, shortening its name to DT and positioning itself as a creative technology agency.
The announcement from STW Group:
December 5, 2012: Pioneering creative technology agency DTDigital, part of STW, has re-launched as DT with a model that is unique in the Australian market. The re-launch comes in response to fast-changing consumer behaviours and client needs as a result of new technologies.
DT’s Founder and Chairman David Trewern said: “As a key creative, technology and innovation partner to our clients, we must continue to blaze new trails. Constant change has been the key to our success, helping us grow five-fold over the past five years. Our clients’ digital needs are constantly evolving and so are we.”
DT positions itself as a ‘creative technology agency that exists to help brands thrive in the digital economy’. Leading brands are now in constant contact with customers, across all their screens and devices. DT recognises that these brands need to connect and optimise every aspect of these ‘digital ecosystems’ and is already doing so for long-standing clients, including Myer and Honda Australia.
To support this expansive digital service model, DT has established 15 practice areas, including Strategy, Design, Advertising Creative, Engineering, User Experience, Social Media, eCommerce, Mobile, Search, Content, Data & Analytics, Interaction, Innovation Lab, Hosting, and Brand Strategy & Design.
Each area is directed by an industry leader who not only manages a team of specialists but also collaborates with peers in other practice areas to develop and execute clients’ complete digital strategies.
Commenting on the changes, DT’s Managing Director Brian Vella said: “The Internet, social media and smartphones have led to unprecedented changes in consumer behaviour. The challenge for many brands is to ‘catch-up’ to the connected consumer, to maintain relevance and engagement right across a brand’s digital ecosystem. To meet these challenges, businesses need an agency partner who can conceive a holistic digital strategy, and then execute across all digital touch points.”
Talking about what makes DT unique; David Trewern continued: “DT is focused on two things that we feel are very important to our clients. One, a culture that supports very strong collaboration between creative and technology disciplines; and two, deep specialist capability across the many disciplines required to build a consistent consumer experience across all digital touch points.”
While DT’s evolution has been constant, a number of changes have been made to support the agency’s new model, including:
— Appointment of new practice leaders in eCommerce and Data & Analytics
— Promotion of David Pountney to General Manager, Melbourne (from Data and Analytics Director)
— Promotion of Jackie Bowker to Business Growth Director (from Client Services Director)
— Managing Director Brian Vella to drive Asian expansion
— New St. Kilda Rd office for our 100+ Melbourne team, purpose-built to support
cross-discipline and cross-agency collaboration
— Expansion of DT Sydney, which is experiencing rapid growth since establishing itself from the foundation of
OgilvyInteractive
— Launch of a new website: dtdigital.com.au
Discussing the agency’s unique model, David Trewern said: “It is rare to have so much depth and breadth of
capability in one agency.”
My friend told me DT Digital is a real ‘boys club’ but I had NO idea it was this much of a sausage fest: http://dtdigital.com.au/about-us/practice-areas/
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Dt Digital might not win any creative awards but they definitely win the award for longest most unnecessary press release ….
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“It is rare to have so much depth and breadth of
capability in one agency.”
Ummm no it’s not. Reactive and VisualJazz are both in the same city. Sydney has Tequila, Soap and heaps more. Me thinks this is bs …..
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@Sam. Nice beard!
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Anyone shed light on the relationship between Dt Digital and Bank of Melbourne and NAB? Do they really have people working on both concurrently?
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That’s one long press release….. which seems to suggest that DT Digital are now a full service agency? Albeit with a ‘Digital’ focus?!?
I look forward to seeing them raise their creative standards which to date have been pathetically poor. But I wont be holding my breath.
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If dt digital has dropped the digital from its name, why launch a new website: dtdigital.com.au?
Or is that a typo?
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