Dynamic Duos: Hulsbosch’s Hans and Jaid Hulsbosch
The father and son duo behind independent strategic branding and design agency, Hulsbosch, chat to Mumbrella about evolving their relationship from dad and son to equal in business and life. With Hans Hulsbosch as executive creative director, and Jaid Hulsbosch as director, the pair have been able to define their respective roles in the business to lead their team to create branding work for the likes of Seven, Eftpos, Woolworths, Qantas and Football Australia.
In Dynamic Duos, Mumbrella each week asks two members of the same organisation with a professional and personal affiliation to share with readers the importance of workplace relationships in an increasingly hybridised world of work.
Hans Hulsbosch, executive creative director, Hulsbosch
Hans Hulsbosch: Jaid is my son, and first and foremost we are family, before work, before business. As a child growing up, there was never an expectation that Jaid would join me. Until one day he suggested it might be a good idea to work with me. I was equally surprised, delighted and aghast. “Work with me?” Ha, what about working for me? So I decided to give him a chance, thinking that would cure the itch. After a few months it was clear he needed a lot more experience and we sat down and discussed his future needs and how he could really cut his teeth in this industry. We agreed he should go to the toughest market in the world, (at that time it was London). Experiencing Europe through work made him even more determined. I didn’t know what hit me when he came back after 6 years in London and Amsterdam. Here he was, with a clear vision and a mind of his own. Adjusting to one another’s vision was an interesting time to say the least!
