Elon Musk now reckons advertising is ‘awesome’. So why has he flipped?

Calum Jaspan

May 19, 2023 10:24

Elon Musk has supposedly given in to advertising, signaling this week Tesla will turn to it for the first time.

Musk set about a path of alienating his main income source at Twitter immediately after taking the reins last year.

“I hate advertising,” said Musk in 2019, when asked about Tesla’s marketing presence. Though as the buy-out cogs were turning in October, Musk was forced into sending a love letter to the company’s ad clients.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

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Elon Musk now reckons advertising is ‘awesome’. So why has he flipped?

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