Emotion levels double when TV is watched with Twitter, claims firm’s head of global brands
Barnes: ‘When Suarez bit that player in wasn’t great for society, but it was great for Twitter.’
When people watch television and use Twitter at the same time, they are around twice as emotionally engaged with a TV show as they would be without it, the microblogging service’s head of global brands claimed today.
Melissa Barnes, who advises brands on how to use the medium, told delegates at Spikes Asia a study has shown that people watching TV with a mobile phone and tweeting are twice as engaged as those without a phone.
She said that brands needed to find the moments in TV shows where the emotional intensity of the viewer was at its height, such as the voting stage of a reality TV show or the final stages of a sports match, and use Twitter to “double down” on the impact of a message.
