Fake it ‘til you make it… as a TV publicist
With credits including Big Brother and The Secret Life of Us, TV publicist Jael Napper tells us how it’s done, in a piece that first appeared in Encore.
What does a TV publicist do?
The bottom line for a TV publicist is to attract viewers to a program. They do this using media, imagery, cast engagement and social interaction.
TV publicists are the mediator between network executives, agents, talent, producers and journalists and it is our job to activate anything that doesn’t directly entail a production scene.
