‘We are family’: Havas CEO Yannick Bolloré on his legacy, $4bn fortune, the Google row and Snapchat snobbery
The youthful chief executive officer of Havas, French native Yannick Bolloré, opens up to Mumbrella’s Dean Carroll on what lies ahead for his company and the rapidly-changing ad industry
To start off, what’s the latest on Google, YouTube and Havas ad spends on programmatic – it all seems to have got rather messy?
“Brand safety is important for our clients. We had the trouble in the UK because some YouTube ads went into the wrong environment. As we do all the time when something like that happens, we proposed to our clients in the UK that they paused their investments until the environment is safe again. And we are working hard with Google there to find a solution.
“But that is not our global position, it’s only a problem in the UK. Google is still a very valuable platform for us and it’s very effective for our clients.
“Any story relating to Google always has a large echo so it was all over the press. It has led to an intense discussion between the brands, the media agencies and Google. But we were one of the first agencies to create a meta-quality barometer, which makes sure that the environment where we buy programmatically is safe.”
More hard hitting questions mumbrella…oh you play tennis? How wonderful, our readers will be delighted to hear that.
Good to see Havas view Google’s issues to just the UK. Nothing to see here, move on.
By the way how much of a rebate do Google give to Havas globally?
Mumbrella each time you meet an agency head ask how much is their rebate and from Google and Facebook….and importantly is this disclosed to clients?
I bet he has a killer back hand.