Finding your agency’s creative spark to be discussed at SAGE

SAGESome of Australia’s most respected and awarded creative minds will share the secrets of where some of the country’s greatest campaigns found their creative spark at next month’s SAGE conference.

Luminaries like Warren Brown, Ant Keogh and Rob Belgiovane will share their insights at the one-day SAGE –  Secrets of Agency Excellence – conference organised by Mumbrella’s sister marketing intelligence tool The Source in Melbourne on November 20 and Sydney on November 21.

The Sydney Creative Spark panel will see BMF founder Warren Brown present on how the Australia Day Meat and Livestock Australia campaign came to use Sam Kekovic; former Lowe Hunt creative director Adam Lance will speak on the ‘Lynx Jet’ campaign; creative strategist John Bevins will share how his RBT campaigns put his agency on the map and Rob Belgiovane, founder and ECD at BWM, will look at the Telstra BigPond ‘Rabbits’/’Education’ ads.

Melbourne plays host to Ant Keogh, ECD of Clemenger BBDO Melbourne, looking at the iconic ‘Big Ad’; Ant Shannon, director of Shannon & Co, presenting on the Yellow Pages ‘Not Happy Jan’ campaign; and Belgiovane on the Telstra work.

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