Finding your agency’s creative spark to be discussed at SAGE

SAGESome of Australia’s most respected and awarded creative minds will share the secrets of where some of the country’s greatest campaigns found their creative spark at next month’s SAGE conference.

Luminaries like Warren Brown, Ant Keogh and Rob Belgiovane will share their insights at the one-day SAGE –  Secrets of Agency Excellence – conference organised by Mumbrella’s sister marketing intelligence tool The Source in Melbourne on November 20 and Sydney on November 21.

The Sydney Creative Spark panel will see BMF founder Warren Brown present on how the Australia Day Meat and Livestock Australia campaign came to use Sam Kekovic; former Lowe Hunt creative director Adam Lance will speak on the ‘Lynx Jet’ campaign; creative strategist John Bevins will share how his RBT campaigns put his agency on the map and Rob Belgiovane, founder and ECD at BWM, will look at the Telstra BigPond ‘Rabbits’/’Education’ ads.

Melbourne plays host to Ant Keogh, ECD of Clemenger BBDO Melbourne, looking at the iconic ‘Big Ad’; Ant Shannon, director of Shannon & Co, presenting on the Yellow Pages ‘Not Happy Jan’ campaign; and Belgiovane on the Telstra work.

Sydney creative spark presenters:

Warren Brown

Warren Brown

Warren Brown has garnered numerous awards, including 19 Cannes Lions during an illustrious career, and in 1996 co-founded BMF, named Agency of the Decade in 2009.  He has chaired numerous international award show panels and has had a hand in the creation of some of Australia’s most memorable campaigns.

Adam Lance is a veteran of more than 20 years in the ad industry, and has been named among the top ten creative directors in Australia. He has held roles at a number of agencies including creative director of Lowe Hunt, when it won Creative Agency of the Year and created ‘Lynx Jet’ in 2005. He is now principal at The Village of Useful.

John Bevins started his self-named agency in 1982 which won Agency of the Year for B&T in 1991 and was himself named Advertising and Creative Person of the Year by Campaign Brief two years later. Campaigns for BT gained record revenues and the New Zealand Tourism and RBT campaigns brought about major social change.

Melbourne creative spark presenters:

ant on beach_smAnt Keogh is the multi-award winning ECD of Clemenger BBDO Melbourne, and has been named the number 4 creative director in the world by the Won Report and among the Top 10 Creatives you Should Know by AdAge. His most famous work as a copywriter is the ongoing Carlton Draught ‘Made From Beer’ campaign which featured ‘The Big Ad’ voted the top beer commercial of the last 15 years by OneShow. He has won multiple Cannes Lions among many international accolades, and was on the Film & TV jury at Cannes 2013.

Ant Shannon was ECD for Clemenger BBDO Melbourne in 1997, creating the iconic ‘Not Happy Jan’ ad for Yellow Pages in 2000. During his career he has won 13 Cannes Lions, and was consistently named among the top creative directors in Australia. He was also ECD of Grey Australia, and now runs his own creative consultancy Shannon & Co.

Rob Belgiovane

Rob Belgiovane

Rob Belgiovane is founding partner and ECD of BWM. His work has won numerous international awards including Cannes Lions, One Show, Effies, LIA and Creative Network of the Year, in the last three years alone.  The agency created the ‘Rabbits’ ad for Telstra’s Big Pond in 2006.

SAGE will see a series of presentations and discussions on many of the key aspects required for an agency – and its staff – to succeed. Panelists and speakers have already been revealed for how to develop an agency culture and retain and develop talent, account management, how to keep clients happyhow to put strategy at the heart of your agency, how to build your business, how to collaborate and innovate and how to publicise your agency.

SAGE is designed for people working in agency management or business roles, or those aspiring to do so. Panellists will offer useful advice applicable to those working in big agencies or smaller independents. It will also be helpful for people working client-side involved in managing agency relationships.

In addition, the events will see the publication of the findings of The Agency Review – a book written by Mumbrella’s journalists offering an authoritative assessment of every one of Australia’s 50 largest and emerging media and creative agencies, along with a survey of the views of Mumbrella’s readership and a panel of experts.

SAGE is priced at just $495 per head. The price also includes a copy of The Agency Review 2013/14, usually priced at $125. An early bird discount of $100 is available until tomorrow.

For further details and to make bookings, click here.


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