The secrets of promoting your agency to be shared at SAGE

SAGE Secrets of Agency ExcellenceThe importance of gaining exposure for your agency and the best ways to do it will be shared by two experienced trade journalists turned public relations experts at next month’s SAGE conference.

Ex-B&T editor Tim Addington who is communications director at Sydney independent The Works and Nichola Patterson, who runs Propeller PR and handles public relations for Clelemnger BBDO Melbourne will be sharing their insights at the SAGE – Secrets of Agency Excellence – conference organised by Mumbrella’s sister marketing intelligence tool The Source.

In Melbourne on November 20 Patterson will be talking about managing the profile of one of Australia’s largest and most successful agencies, Clemenger BBDO, both in the trade press and in the broader media, and how a high profile has contributed to the agency’s continued success.

Former B&T associate publisher and editor Addington will be speaking in Sydney on November 21 about his experiences dealing with agencies as a journalist, the importance of having a good profile, and how he has raised the image of The Works since joining the agency in September 2012.

Addington was a journalist for 15 years working in London, where he wrote for newspapers, before moving the Dubai where he helped set up Campaign Middle-East, before moving to Australia and eventually becoming editor of B&T, overseeing the magazine, website and its awards for five years. He now promotes The Works, as well as Slingshot Group and Step Change Marketing.

Patterson started as a copywriter for agencies including Euro RSCG and Ogilvy & Mather in Sydney and Hong Kong. On moving to Melbourne she switched to journalism, writing for B&T, ABC and contributing to The Age, before setting up Propeller PR five years ago, taking on Clemenger as a foundation client, as well as Australia Post, Sensis and Qantas.

SAGE will see a series of presentations and discussions on many of the key aspects required for an agency – and its staff – to succeed. Panelists and speakers have already been revealed for how to develop an agency culture and retain and develop talent, account management, how to keep clients happy, how to put strategy at the heart of your agency, how to build your business and how to collaborate and innovate.

Panelists will be revealed shortly for sessions offering case studies of creativity in action, and the secrets of managing client relationship.

SAGE is designed for people working in agency management or business roles, or those aspiring to do so. Panellists will offer useful advice applicable to those working in big agencies or smaller independents. It will also be helpful for people working client-side involved in managing agency relationships.

In addition, the events will see the publication of the findings of The Agency Review – a book written by Mumbrella’s journalists offering an authoritative assessment of every one of Australia’s 50 largest and emerging media and creative agencies, along with a survey of the views of Mumbrella’s readership and a panel of experts.

SAGE is priced at just $495 per head. The price also includes a copy of The Agency Review 2013/14, usually priced at $125. An early bird discount of $100 is available until November 1.

For further details and to make bookings, click here.


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