The secrets of promoting your agency to be shared at SAGE
The importance of gaining exposure for your agency and the best ways to do it will be shared by two experienced trade journalists turned public relations experts at next month’s SAGE conference.
Ex-B&T editor Tim Addington who is communications director at Sydney independent The Works and Nichola Patterson, who runs Propeller PR and handles public relations for Clelemnger BBDO Melbourne will be sharing their insights at the SAGE – Secrets of Agency Excellence – conference organised by Mumbrella’s sister marketing intelligence tool The Source.
In Melbourne on November 20 Patterson will be talking about managing the profile of one of Australia’s largest and most successful agencies, Clemenger BBDO, both in the trade press and in the broader media, and how a high profile has contributed to the agency’s continued success.
Former B&T associate publisher and editor Addington will be speaking in Sydney on November 21 about his experiences dealing with agencies as a journalist, the importance of having a good profile, and how he has raised the image of The Works since joining the agency in September 2012.
