Fires, COVID and US election increased audience for news to 91%

February 15, 2021 9:07

Nine Entertainment Co’s The Sydney Morning Herald has topped the total cross-platform audiences for newspaper mastheads in the 12 months to December 2020.

The latest results from Roy Morgan show that an estimated 19.2 million (91%) Australians aged 14+ read or accessed newspapers or newspaper content in some way – print editions, online via website, app or news platforms including (metropolitan, local and regional titles) in an average four weeks. This represents an increase of three percentage points from the six months to June when the total cross-platform audience for newspapers was 18.5 million (88% Australians).

The Sydney Morning Herald had a cross-platform audience of over 8.5 million ahead of its Melbourne stablemate The Age with a cross-platform audience of 6 million Australians in an average 4 week period in the 12 months to December 2020.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.