Dr Mumbo

First impressions from a Cannes insider

Dr Mumbo detects a hint being dropped in Luke Chess’ piece for Campaign Brief on judging the outdoor category of the Cannes Lions.

After talking about the importance of first impressions on a time-poor jury, he writes: “So a word of advice, perhaps most especially to some of my fellow St Leonards-based colleagues–check your entry boards and vids. You’ve spent a bit of money entering, it’s worth spending a bit of time as well.”

St Leonards doesn’t totally narrow it down. As well as Chess’ own agency Clemenger BBDO, he could be talking about Ogilvy.

Either way, somebody will be sweating heavily on making the outdoor shortlist when it gets released later in the week.


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