Five myths of social customer care
Social customer service is the new frontline. In this guest post Adam Clark breaks down five common misconceptions to help businesses achieve the most out of it.
An entire generation is now maturing in the age of digital. Not only do 80% of internet users own a smartphone, 87% of the millennial generation say it never leaves their side.
From global brands to governments, consumers expect a response that is social, real-time, and mobile.
Businesses delivering social customer care see much bigger financial gains – 7.5% year-on-year growth versus 2.9% without. Despite this, brands are slow to embrace it, or struggle to really allow its benefits to reach their full potential.
Here are five common myths about social customer care to help businesses achieve the most out of it.
