Five pitching strategies for agencies to win the room
Jonathan Pease, author of Winning the Room, shares five sure-fire strategies agencies can implement to capture a new client while in a pitch meeting.
Throughout my career, I have seen incredible ideas not even make it past one pitch meeting. I have also witnessed ho-hum ideas get bought on the spot and make it all the way into the world. The difference came down to how they were pitched.
With the battle for clients and projects fiercer than ever, the way you present can be the defining factor between your agency’s success and failure. I’ve distilled five essential pitching strategies from my upcoming book, Winning the Room, that can elevate your agency’s pitches and leave an enduring impression.
Avoid small talk
I get it, small talk is warm and tempting. It breaks the ice and often finds common ground. But the reality is that small talk can erode your credibility and waste precious time. It creates an atmosphere of familiarity and security, which is precisely the opposite of what a successful pitch should achieve.
Your pitch should be a journey into the unknown with a story that leaves your audience on the edge of their seats. Is a cosy chat about the weather going to achieve that? Absolutely not.
