Five strategies to help marketers bridge the customer journey gap
Anthony Capano, regional director for Intuit Mailchimp, explains how to utilise key drivers of loyalty like emotional connection, routine, and simplicity in your marketing.
Marketers often imagine an ideal customer experience—predictable, seamless, and linear.
But in today’s interconnected world, journeys rarely follow a straight path. Instead of following a structured process, consumers often make purchase decisions based on emotions, convenience, and how well a brand aligns with their worldview.
Intuit Mailchimp’s The Science of Loyalty report reveals that 88% of Australian shoppers prefer brands that make them feel good over those focused solely on transactions. Yet many companies still miss key drivers of loyalty like emotional connection, routine, and simplicity.
