Flybuys takes a step towards becoming ‘Australia’s largest engagement data platform’ with the launch of data division Unpacked by Flybuys

Flybuys has revamped its data division, announcing the launch of Unpacked by Flybuys.

The division, formerly known as Flybuys Digital Audiences, will be spearheaded by Flybuys’ chief product officer Harley Giles and will partner with marketers to arm them with data, insights and measurement into their audiences.

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