Foxtel Media partners with Ampol to release content series

Foxtel Media has released a content series with fuel brand Ampol to explore the journeys of three Australian sports personalities.


The announcement:

Foxtel Media has teamed up with ubiquitous Aussie fuel brand, Ampol to celebrate the great Australian journeys of three of the nation’s most revered sports personalities; Parramatta Eels legend, Nathan Hindmarsh, Premiership-winning AFWL coach, Bec Goddard, and Indigenous Super League player, Jemma Mi Mi.

Three mini documentaries will run alongside Ampol’s broadcast sponsorship of popular Fox Sports shows and fixtures, including Thursday NRL, entertainment programs and naming rights activation of Retro Round.

The broadcast sponsorship will encompass integrated segments, billboards, TVCs and LIVE game visual branding.

The series of mini documentaries will be hosted Fox Sports presenters, Mark Howard and Hannah Hollis, who will travel to the hometown of the featured sports personality. Together they visit significant locations from each sport star’s past, discuss specific moments, places and the people that impacted them and helped shape their journey.

Nathan Hindmarsh’s episode is set in Robertson in the Southern Highlands of NSW, featuring the Robertson Showground. Bec Goddard’s episode takes place in her childhood hometown of Canberra, specifically at PJ’s, where she was given her first coaching role, and the Jamison Oval, where she manned the scoreboard as a kid.

Jemma Mimi travels to Stradbroke Island, home to the Quandamooka people.

Jemma explains her close connection with the Island and the locals and spends time reconnecting with her culture.

The three episodes with feature on Fox Sports’ Digital Hub and social media platforms, with Ampol amplifying the pieces on their own platforms as well.

This content and broadcast partnership is a remarkable demonstration of the breadth of depth of advertising and message resonance that Foxtel Media is able to offer to their brand partners.

Jenny O’Regan, Ampol Chief Brand Officer commented “Ampol is a proud supporter of all Australian journeys, in particular of those who are participating in Australian elite and grassroot sports as they play important role in our culture. We are immensely proud of this partnership with Foxtel Media and we look forward to taking Foxtel viewers on an iconic Australian sports journeys, showcasing great talent and great towns across Australia. .”

Martin Medcraf, Foxtel Media Sport Sales and Partnerships Director said, “Foxtel Media is thrilled to be working with a classic Australian brand that Foxtel audiences immediately recognise and admire.”

“Our partnership with Ampol is the best way to showcase the great reach and quality that Foxtel Media can deliver. This is a true cross-platform partnership delivering broadcast sponsorship and integration, that is supported by incredible content. This content further leverages our iconic Fox Sports talent with a well-executed digital and social amplification strategy.”

FOX Creative
Lead Creative: Jan Schutte
Producers / Directors: Antony Robertson, Conrad Terpens, Bradley Burns
Production Manager: Lisa-Astrid Curran
Director of Photography: Adrian Emerton
Foxtel Media
Head of Sport Sales NSW: Myles Taylor
Sport Sales Executive: Amanda Clarke
Sport Partnerships Digital Manager: Kym Francis
Sport Partnerships Manager: Ollie Oxenham
Content Partnerships Executive: Rebecca Warrand
National Head of Investment: Ken Lam
Client director: Irene Tang

Source: Foxtel Media media release


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