From the ABC to Dreamworld, corporate culture is in crisis

Corporations are in crisis across Australia. Here, issues management expert Peter Wilkinson evaluates the importance of perfecting culture in preparation for times of strife.

With a third royal commission pending, and ABC chaos, plus a series of company crises (Dreamworld, Big Un, Get Swift, CPA) media and public tolerance for rotten corporate culture has all but vanished.

Culture is the one way we can unite our organisation behind our business goals and behaviours. It’s sometimes our only competitive advantage. It’s why staff and customers will stay, or leave. A rotten culture definitely holds a company back; a positive culture drives you forward.

Culture starts with as a concept for a leader, and ends as the conversation in inside every employee’s head.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.