Dr Mumbo

The Guardian puts George Pell in the Spotlight

The award for appropriate ad placement of the day goes to the marketers behind film, Spotlight.

Banner ads for the film, which is about a team of Boston Globe reporters who uncover widespread cover-ups of child sexual abuse by the Catholic Church, are currently appearing on The Guardian alongside a story about Cardinal George Pell being too unwell to travel to appear at a Royal Commission into…child sexual abuse by the Catholic Church.

george pell spotlight movie

However, it does appear the ads are appearing across the site, making the placement slightly more fortuitous than brilliant, real-time marketing.



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