Gift-wrapped plane reminds holiday makers to enter Powerball
A private jet parked at Brisbane’s domestic terminal this Christmas season will act as a visual reminder for travellers to get their Powerball ticket, in a new outdoor activation by GPY&R Brisbane.
The campaign, which is in partnership with Alliance Airlines, includes a gift-wrapped 80-seat private jet parked on the tarmac in front of Brisbane’s busy domestic terminal, combined with a PR push and a ‘snap-and-share’ social promotion.
Ben Johnson, brand portfolio manager at the Lott said: “Winning Powerball gives you the ultimate freedom to buy someone a gift they’ve always dreamed of.”
Brendan Greaney, executive creative director of GPY&R Brisbane, who noted he “wouldn’t mind” a private jet, said: “We wanted this year’s Christmas campaign to capture maximum eyeballs and engage with travellers in a fun way.”
Credits
- The Lott
Head of demand generation: Andrew Shepherd - General manager – marketing (lotteries): Jill Every
- Brand portfolio manager: Ben Johnson
- Assistant brand manager: Kimberley Garner
- GPY&R Brisbane
Chief creative officer Y&R Group ANZ: Josh Moore - Executive creative director: Brendan Greaney
- Production director: Michelle Short
- Creatives: Andrew Leftley, Ash Kennedy, Katelyn Testa, Nick Williams
- Group account director: Mark Gregory
- Senior account director: Lucy Flower
- Head of broadcast and content: Kohbe Vela
