Gift-wrapped plane reminds holiday makers to enter Powerball

December 22, 2016 4:30

A private jet parked at Brisbane’s domestic terminal this Christmas season will act as a visual reminder for travellers to get their Powerball ticket, in a new outdoor activation by GPY&R Brisbane.

The campaign, which is in partnership with Alliance Airlines, includes a gift-wrapped 80-seat private jet parked on the tarmac in front of Brisbane’s busy domestic terminal, combined with a PR push and a ‘snap-and-share’ social promotion.

Ben Johnson, brand portfolio manager at the Lott said: “Winning Powerball gives you the ultimate freedom to buy someone a gift they’ve always dreamed of.”

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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