Good Talent Media offers free PR to Victorian businesses

Melbourne PR agency Good Time Media is offering free PR to Victorian businesses as the end of COVID support approaches in March.

The announcement:

With concerns about an economic jolt occurring at the end of March when COVID supplements dry up, a Melbourne-based PR Agency is offering free media help to business.

Founded by ex-broadcast journalist, Tony Nicholls, and staffed by former journalists, Good Talent Media (GTM) says it is willing to reveal the tricks of the trade when it comes to getting stories up in the media and is offering free consultations in March and April to Victorian businesses.

‘With COVID restrictions in 2020, a lot of foot traffic dried up for businesses, so we want to help them to get found and promote their services,’ said Mr Nicholls.

‘We’re doing it now, but we want to go broader. We’ll show businesses how they can create, write, and package up stories that will get them in the press.’

Steve Marrett, CEO of Grounds Maintenance Australia, a business that removes asbestos from buildings says he is using PR to build credibility for his business.

‘We’re growing as a business in the western suburbs but getting up in the media just really helps us get known to others in the broader industry and is putting us in better positions when it comes to networks and tendering.’

GTM is currently offering free PR to an infrastructure business, digital agency, and disability service providers but is happy to help other businesses to get back on their feet, take their businesses to the next level, or their build business profiles.

The program is supported by The CEO Institute who are also offering the opportunity to its over 1,000 members.

‘People knowing you exist as a business and what you do is half the problem,’ says Ken Gunn, CEO of The CEO Institute.

Mr Nicholls encourages businesses to give PR a go themselves but says the releases often go nowhere, a situation he is happy to remedy by providing media hacks.

‘We’re staffed by ex-journalists, so we know what newsrooms are looking for in a story, and how to package one up to get a run in the media,’ said Mr Nicholls.

‘We’ve got a really high strike rate when it comes to getting stories published and we want to pass those secrets along to business.

‘These are skills that once you understand them, you can use forever. PR is really the most affordable marketing tool. We want to democratise it,’ said Mr Nicholls.

Sagar Sethi, CEO of digital marketing agency, Xugar, suggests that PR goes hand in glove with SEO and building brand credibility.

‘Traditional media coverage is being used more and more now as a trust symbol on people’s websites,’ said Mr Sethi.

‘When you think about the user experience, or the customer journey, when someone lands on your business website and sees that your company has appeared in a number of media outlets, that’s a big credibility play.

‘Not just for the Google algorithms – they have very high domain authority scores – but for the client.

‘When you see media coverage on a site, it suggests you’re dealing with well organised and competent people who are worthy of media coverage,’ says Mr Sethi.

Source: Good Talent Media media release


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