Google reflects back on the 2019 AFL season in first work from Emotive
In its first work for Google, Emotive has scoured 12 months of search data surrounding the AFL to create a campaign film that collates some of the most emotional and controversial moments from the 2019 season.
The film reflects on a variety of controversial moments including Carlton fans being ejected from Marvel Stadium for their behaviour, and the sexist commentary that surrounded an image of AFLW player Tayla Harris.
It also highlights some of the most emotional moments from the 2019 AFL season such as Hawthorn players donning the number 37 in support of Adam Goodes, Neale Daniher addressing players ahead of the Big Freeze match, two umpires getting engaged in the centre of the MCG, and clubs bringing disadvantaged fans out onto the ground with them.
