Great ideas don’t just fall from the sky
When agencies are facing shrinking budgets and economic uncertainty, it’s even more important to get rid of the hospital pass briefs so many end up having to work with, Richard Woof argues. Instead, let’s look to Guinness’ ingenuity, on display at the Six Nations earlier this year, as an example of how to truly be creative.
So, we’ve had some rain. A lot of it. And we’re not the only ones. The UK’s seen some too, only over there, it’s not called rain anymore.
It’s called Guinness Clear.
In another bit of bold marketing, the folks at Diageo did it again.
