Group M launches influencer marketing platform Inca in Australian market

Kalila Welch

February 17, 2022 10:12

Group M Australia has become the latest country in the Group M network to launch Inca, an AI-powered influencer and content marketing platform designed to promote brand safety and return on investment.

The platform was first rolled out for APAC in 2019, and launched in New Zealand in early 2021 and – with the addition of Australia – now spans across 30 countries.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Group M Inca Nick Brignell

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Group M launches influencer marketing platform Inca in Australian market

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