Hardie Grant launches content agency with Clare Brundle as MD
Hardie Grant Media has announced the launch of Heads & Tales Content Agency, with the appointment of Clare Brundle as its managing director.
Heads & Tales is described by HGM as “a new specialist content agency within Hardie Grant Media’s network”, sitting alongside digital marketing agency Reload Media, PR & events agency, tide.pr, and production studio, Sherpa.
Brundle has been at Hardie Grant Media for over ten years, most recently as deputy managing director. She was editorial director at Time Out, and Ink Publishing in Singapore.
“As part of Hardie Grant, we’ve got an incredible heritage in storytelling and publishing, and we’ve created Heads & Tales to build on that while reimagining our agency with a digital-first mindset,” explained Brundle.
“We’ve rebuilt our offering, added some amazing people and clients, and are completely focused on the future of digital content, brand storytelling and custom publishing. Then tapping into our agency network, we can combine that with paid and earned expertise that goes well deeper than any traditional content agency.”
Nick Hardie-Grant, group managing director of Hardie Grant Media, said they are focused on creating a “truly connected” group of agencies to deliver the “modern mix” of skills and services needed in 2023.
“More often than not, the lines between where one agency stops and the other starts are blurred, and that’s what we’re setup to improve.
“Shared thinking, processes, systems, people, as well as offices and P&Ls – all important parts of running agencies, but especially important in a network offering. There are a lot of little things we’re doing that we think can make a big difference to our client’s experience – and the quality of the work.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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