Harness the power of the ‘stache: Movember launches ‘Mancestry’ test via DDB Melbourne

November 22, 2023 9:40

As we reach the end of Movember, the brand has partnered with EasyDNA to develop the ‘Mancestry’ test, with new creative from DDB Group Melbourne.

The Mancestry test involves plucking a few moustache hair samples to be processed by EasyDNA’s labs for analysis.

“After the highly successful launch of our global platform ‘The Mo is Calling’, we wanted to harness the power of the ‘stache to build a sense of radical belonging – one that truly unites men around the country,” said Hugh Miller, Movember’s global director of brand and content.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.