Havas Media, One Green Bean and Bring partner to elevate Australian artists
The Havas Group’s One Green Bean and Havas Media have partnered with Universal Music Australia’s creative agency, Bring, to utilise its connections with music artists to deliver new campaign opportunities for the agencies’ respective clients.
A recent study conducted by Universal Music Group found that social content from music artists delivers up to eight times more engagement compared to their cultural figures. Bring general manager, Adam Ireland, said that the ‘Vivendi Village’ would open up new opportunities for brands to extend their reach.
Adam Ireland, Simone Gupta and Mike Wilson
“By opening up progressive and alternative marketing strategies to brands, we are able to drive authentic consumer connections for clients through artist-led initiatives,” he said.
