Heineken challenges gender stereotypes in new ‘Cheers to All’ campaign

Zanda Wilson

October 26, 2020 3:29

Heineken’s latest major marketing campaign is designed to challenge stereotypes associated with ordering certain drinks in a light-hearted way.

The ‘Cheers to All’ campaign launched internationally earlier in 2020 and now lands in Australia, further supporting Heineken’s brand philosophy that everyone should be free to enjoy their preferred beverage choice.

Heineken’s ‘Cheers to All’ campaign challenges gender stereotypes associated with drink orders

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

beer Cheers To All Fiftyfive5 Fiftyfive5 Brand Tracker Heineken Willemijn Sneep

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Heineken challenges gender stereotypes in new ‘Cheers to All’ campaign

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