Holden asks ‘you sure?’ through important life stages in latest Commodore campaign

Holden has again partnered with The Monkeys to launch a new campaign for its all new Holden Commodore, asking a boy “you sure?” as he goes through important life events.

The 60 second ad features a sister asking his brother “you sure you can be out late?”, a wrestling coach asking “you sure you’re okay?”, his friends asking “you sure about this?”, his friend asking “you sure about her” and his girlfriend asking “you sure we won’t get caught”.

Justin Drape, chief creative officer at The Monkeys, said in a statement: “The future of Holden and Commodore is something we’re proud to be a part of. Commodore is one of Australia’s most iconic brands, and is rich with so many remarkable stories pertaining to innovation and design.”

The campaign is set to roll out across TV, print, digital and on Holden’s social channels.

Mark Harland, executive marketing director at Holden, added: “We’ve got confidence that the all new Commodore range will deliver for Australian families; and we’re excited our new campaign ‘For Sure’ brings that to life.”

Holden appointed The Monkeys to its SUV creative account in August last year, which saw the creative agency develop an ad campaign targeting women with the brand positioning ‘Nothing to Prove? Prove it?’.

Earlier this week, Holden also launched a social campaign for its Holden Equinox starring Instagram celebrity Celeste Barber.


  • Client: Holden
    Executing Marketing Director: Mark Harland
    Marketing Communications & Digital General Manager: Natalie Davey
    Brand Communications Manager: Josh Cunningham
    Brand Communications Manager: Bridget McMillan
    Brand Communications Coordinator: Tom Richards
  • Creative Agency: The Monkeys
    Cofounder & Group Chief Creative Officer: Justin Drape
    Group CEO & Cofounder: Mark Green
    Managing Director: Matt Michael
    Creative Director: Ben Sampson
    Art Director: Daniel Bolton
    Copywriter: Barnaby Packham
    Head of Planning: Michael Hogg
    Digital Planner: Tim Smith
    Head of Production: Thea Carone
    Senior Producer: Penny Brown
    Print Producer: Ali Dent
    Group Content Director: Lee Lowndes
    Senior Content Director: Ciaran Miller-Stubbs
    Content Director: Louise Rutherford
    Content Director: Veronique Proulx
    Content Executive: Pascale Greenberg
    Content Executive: Tash Strachan
  • Production Company: Revolver / Will O’Rourke
    Director: Stephen Carroll
    Managing Director/Executive Producer: Michael Ritchie
    Executive Producer: Pip Smart
    Producer: Alex Kember
    Director of Photography: Jeremy Rouse
  • Post Editors: The Editors
    EP: Nicoletta Rousianos
    Senior Producer: Daniel Fry
    Editor: Bernard Garry
    Colourist: Edel Rafferty
    Online: Stu Cadzow
  • Sound: Song Zu
    EP: Katrina Aquila
    Producer: Meg Drummond
    Music Supervisor: Ramesh Sathiah
    Composer: Adrian Sergovich
    Sound Design: Simon Kane

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.