Holden asks ‘you sure?’ through important life stages in latest Commodore campaign
Holden has again partnered with The Monkeys to launch a new campaign for its all new Holden Commodore, asking a boy “you sure?” as he goes through important life events.
The 60 second ad features a sister asking his brother “you sure you can be out late?”, a wrestling coach asking “you sure you’re okay?”, his friends asking “you sure about this?”, his friend asking “you sure about her” and his girlfriend asking “you sure we won’t get caught”.
Justin Drape, chief creative officer at The Monkeys, said in a statement: “The future of Holden and Commodore is something we’re proud to be a part of. Commodore is one of Australia’s most iconic brands, and is rich with so many remarkable stories pertaining to innovation and design.”
The campaign is set to roll out across TV, print, digital and on Holden’s social channels.
Mark Harland, executive marketing director at Holden, added: “We’ve got confidence that the all new Commodore range will deliver for Australian families; and we’re excited our new campaign ‘For Sure’ brings that to life.”
Holden appointed The Monkeys to its SUV creative account in August last year, which saw the creative agency develop an ad campaign targeting women with the brand positioning ‘Nothing to Prove? Prove it?’.
Earlier this week, Holden also launched a social campaign for its Holden Equinox starring Instagram celebrity Celeste Barber.
Credits:
- Client: Holden
Executing Marketing Director: Mark Harland
Marketing Communications & Digital General Manager: Natalie Davey
Brand Communications Manager: Josh Cunningham
Brand Communications Manager: Bridget McMillan
Brand Communications Coordinator: Tom Richards - Creative Agency: The Monkeys
Cofounder & Group Chief Creative Officer: Justin Drape
Group CEO & Cofounder: Mark Green
Managing Director: Matt Michael
Creative Director: Ben Sampson
Art Director: Daniel Bolton
Copywriter: Barnaby Packham
Head of Planning: Michael Hogg
Digital Planner: Tim Smith
Head of Production: Thea Carone
Senior Producer: Penny Brown
Print Producer: Ali Dent
Group Content Director: Lee Lowndes
Senior Content Director: Ciaran Miller-Stubbs
Content Director: Louise Rutherford
Content Director: Veronique Proulx
Content Executive: Pascale Greenberg
Content Executive: Tash Strachan - Production Company: Revolver / Will O’Rourke
Director: Stephen Carroll
Managing Director/Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Producer: Alex Kember
Director of Photography: Jeremy Rouse - Post Editors: The Editors
EP: Nicoletta Rousianos
Senior Producer: Daniel Fry
Editor: Bernard Garry
Colourist: Edel Rafferty
Online: Stu Cadzow - Sound: Song Zu
EP: Katrina Aquila
Producer: Meg Drummond
Music Supervisor: Ramesh Sathiah
Composer: Adrian Sergovich
Sound Design: Simon Kane
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Unbelievable, GM-H have completely lost the plot…
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You sure you want to buy a Peugeot ??
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Are you keeping up with the commodore? ‘Cos the commodore is keeping up with you!
Now there’s a campaign featuring the word commodore. Not sure I’ll be saying commodore for sure, or at all, in thirty years time.
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Such a well made ad but how can they not see how wrong the ‘you sure’ tagline will go. Someone think of the memes!!
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Oh my – this is a shocking ad. Where’s the car? I can not believe this gets through focus groups, marketing professionals and then is accepted by the people responsible for selling the cars. The Emperor is not wearing any clothes……..
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I recon the Monkeys are going to want to unravel their brand from what appears to be disastrously off base briefs from the client. Not sure I’d want my agency associated with the direction Holden is tracking in.
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Couldn’t agree more
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Thought this for a self help promotion like Beyond Blue. As a Holden supporter I now need support. We need to save the Holden Brand!!!!!
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Holden has overpromised an undelivered for years, no Holden in any market segment is close to the best available so why would you buy one?
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