Hospital education and entertainment provider Healthily TV launches

Healthily TV – a new entertainment and education platform – has launched in hospitals across Australia, with plans to build viewers’ knowledge on health.

According to Tina Campbell, founder of Healthily, the new TV platform will offer advertisers a unique opportunity to reach large and receptive audiences.

Put together by patient education and health promotion specialists Healthily and Hills Health Solutions, Healthily TV will offer educational and entertainment programs to 80 hospitals and more than 18,000 beds nationally.

As part of the offering, Healthily will offer three channels – a generic patient education channel, ward-specific channels and paid movie channels – and provide video case studies as well as quizzes and games which can be played through interactive screens.

Campbell said advertorials and sponsored content would reach an engaged audience through the channels. Advertisers will be also have the opportunity to sponsor health education programs and quizzes to reach audiences.

“The patient’s hospital room, unlike waiting rooms, provides a one-on-one engagement with the screen and the health content.

“Given patients stay on average between 2.3 and 3.2 days per visit and ads, advertorials or sponsored health content are shown across all available channels, we can guarantee a highly sought after and effective combination of both reach and frequency for our advertisers.”

Hills Health Solutions’ head of health, Darren Osborne, said the platform “can incentivise or reward patients in creative and fun ways”.

“The imminent introduction of new interactive touch screens (IPTV) to hospitals will further boost patients’ engagement with the content,” he said.

“The IPTV screens will give patients access to fun, interactive entertainment and education experiences, including quizzes and games.”

Commenting on the launch, Campbell added: “Patients are interested, engaged and receptive to health messages from people sharing their personal stories about specific health conditions. Research shows this engagement improves patient confidence about self-management of their conditions.

“The content on each channel is designed to entertain and build the viewers’ knowledge, skills and confidence to manage their health to the best of their ability.

“We will also trial providing patients with functionality that will enable them to send educational content to themselves or their carers via our GoShare Healthcare online content sharing platform.

“This will enable them to create and send themselves content bundles, via email or SMS, so they can continue to learn more about self-managing their condition after their hospital visit,” she explained.


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