How digital marketers can prepare for Australia’s privacy shake-up
In our rapidly growing, data-driven advertising landscape, privacy concerns are top of mind. In line with this, the federal government is putting forth major proposals to strengthen consumer privacy protections— potentially shifting how the advertising industry will deliver personalised ads. Rachel Glasser, chief privacy officer at Magnite investigates.
The silver lining is that media owners are well placed to navigate the impending changes, given their close relationship with consumers. Publisher-centric identity solutions are foundational to the future of advertising, giving the sell-side a key role to play in privacy compliance. As our industry adapts to a privacy-first digital landscape, here’s what marketers and digital media owners need to know to meet the moment.
The Australian Privacy Act at a glance
