How does… geolocation targeting work?
We’ve been asking some of the industry’s most knowledgable boffins to break down jargon to help you through those confusing meetings and indecipherable conferences. Here, Blis’ Tom Gregory explains how geolocation targeting works.
If you think you know what geolocation is, you probably don’t.
Put simply, it’s using data from smart devices to accurately identify and target audiences for advertisers, based on patterns of behaviour.
