How does… DSP, SSP and DMP work?
Each week, we ask some of the industry’s most knowledgable boffins to break down jargon to help you through those confusing meetings and indecipherable conferences. Here, IAB Australia’s Kamani Krishnan explains the difference between DSP, SSP and DMP.
The digital industry loves a good acronym. And we certainly have plenty of them.
Demand side platforms (DSP), supply side platforms (SSP) and data management platforms (DMP) are all integral to the digital advertising process. They operate together to enable the automated buying and selling of advertising, but perform very different functions.
So, if you can’t tell your DSP from your SSP and DMPs, then read on.
Fantastic, simple and easy to understand, concepts related to DMP, DSP and SSP!
Thank you!
Thanks a lot, it’s so clear and easy to understand