Hulsbosch partners with Bayer for leadership summit

Hulsbosch_BeBayer_2-RET_OPTResearch company Bayer has partnered with Hulsbosch to host an Australian leadership summit for the company’s executives.

The release:

For the first time, international research-based company, Bayer partnered with a creative agency to create a truly innovative and impactful Australian leadership summit.

Conceived, designed and produced by communications agency Hulsbosch, the leadership summit event was recently presented to Bayer’s top-tier managers. The summit intended to develop personal introspection and conversations with a focus on cultivating the people who make and shape the Bayer brand.

The theme for the summit was ‘Leadership Oxygen’ – encouraging Bayer leaders to create the right atmosphere for their teams and themselves to deliver great performances and collectively breathing life into the Bayer business strategy. In addition, recognising a harmonic environment can become a catalyst for change and new thought for Bayer.

Linda Jukic, Creative Director at Hulsbosch said, “The brief was a real opportunity for us to do something different. We came up with a game-changing event that was aimed directly at individuals being engaged and inspired. In collaboration with Bayer, we curated the summit content and session planning to implement an experiential learning environment. We created a two-day narrative for personal introspection with the overarching attitudinal platform of ‘Be’. The resulting program was a truly immersive experience, where leaders could reflect on their personal approach at work and in life. Our intention of discovery through disruption was the process by which everyone could think about things they may not have thought about before. The planned session ‘story-arc’ created a climate and environment for personal transformation and real moments of revelation.

The summit has unleashed a new sense of leadership and personal awareness that helps the Bayer team to realize their true potential. I believe the best brands are built from the inside out. Investment in people and culture is as vital as building a potent brand, strategy and identity. I hope we are able to realise re-imagined leadership programs for Bayer again and also other businesses in the future.”

The theme of the Summit was extended across every detail from a dedicated video presentation, collateral, banners, displays and signage. Hulsbosch engaged an artist to create limited edition, handcrafted artefacts that captured the spirit that is to ‘be’ and symbolised the personal discoveries at the event.

There were 3 sessions in the training and development program rolled-out through April and May. A total of 180 Bayer managers from Sydney, Melbourne and Auckland offices attended and were split into groups of 60 at each event. Each event was hosted in the Southern Highlands, NSW and included leading inspirational speakers in the industry. The talented roster of summit coaches facilitated impactful individual experiences and included brand and communications strategist, Richard Sauerman; broadcaster, educator and author, Peter Thompson; Psychotherapist and corporate trainer, Elizabeth Granger; and personal performance expert Dr Adam Fraser.

“The Summit Series forms part of the 3 year Bayer strategy plan and we were keen to challenge the status quo and see the innovative ideas from Hulsbosch. Their journey of ‘disruption’ for participants was a very different way to challenge our leaders. The results have been incredible and received much-deserved success with positive feedback from all managers attending. We view the leadership development approach created by Hulsbosch as the ultimate benchmark for all learning experiences. With a heightened purpose this forum effectively coached our managers to really own being fearless leaders.” said Bayer’s David Lawson, Talent & Organisation Development Manager ANZ.

Since 2012, Hulsbosch has provided brand and communication services for Bayer on corporate identity, corporate advertising and internal branding projects.

Source: Hulsbosch Press Release


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