I don’t regret launching an agency in the throes of COVID-19
Mario Falchoni doesn’t know what the world will look like post COVID-19, but he does know this: He doesn’t regret launching an agency in the middle of a global pandemic.
What will you tell your grandkids when they ask what you did on the cusp of the Great 2020 Depression? When businesses the length and breadth of the country were pulling down the shutters and waiting in the foetal position for the viral storm to pass? What will you say? For me, it will be this: I don’t regret starting an agency in the middle of a pandemic.
You see, we have only just completed a long process of planning, recruitment and provisioning to launch our new firm, Retorix. Late last year, prudently we thought at the time, we had set ourselves a launch date for late March 2020. Then the world turned to custard.
Retorix went ahead and launched anyway
Nicely written piece. I wish you every success.