iD Collective and Kmart extend partnership by twelve months
Communications agency iD Collective has announced it will continue to work with retailer Kmart.
The announcement:
Full-service communications agency, iD Collective has re-signed leading Australian department store Kmart for a further twelve-month contract. Kmart has decided to continue their partnership with iD following a highly successful year of campaigns, activations, and events.
The re-signing is a signal of continuous growth for the integrated agency’s client line-up, with Kmart bolstering the agency’s helm over the fashion, lifestyle, beauty, and homewares industries. iD’s PR team has continuously been working with the brand since August 2022
before Kmart re-signed for a further twelve months.iD will continue to work with Kmart on exciting, future projects including PR campaigns, ‘always on’ activities, gifting, influencer collaborations and showroom activities for the iconic Australian brand. iD’s events and PR teams recently managed the re-launch of the 2023 Kmart Wishing Tree Appeal which is Australia’s largest gift collection drive with in-store events. The events featured interactive gingerbread decorating carts, a spin-and-win wheel and more.
Executive director of iD Collective, Amanda Booth said “We are so excited to have the opportunity to continue working with Kmart. The re-signing demonstrates our proven, strong results over the past 12 months and displays our alignment with the Kmart team. Booth went on to comment “We are also thrilled to be a part of the 2023 Kmart Wishing Tree Appeal again, the charity appeal makes such a difference to our community, especially during the festive season.”
iD Collective is a results-driven and solution-focused creative communications agency.
Source: iD Collective
